Ethical principles

At Good Change Science, our mission is to improve health and wellbeing through the responsible and evidence-based application of behaviour change science. We are committed to using our expertise to support individuals, communities, and organisations in making meaningful, positive change.

 

We proudly collaborate with partners who share our commitment to health and wellbeing. However, in alignment with our values and ethical principles, we do not work with industries whose core products or services are known to cause significant harm to health and wellbeing. This includes the tobacco, alcohol, and gambling industries.

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Our work is guided by integrity, transparency, and a deep respect for the impact that behaviour change can have. We believe that science should serve the public good, and we are dedicated to applying it in ways that support sustainable, ethical, and health-promoting outcomes.